CASE STUDY
Scimitar Australia
Scimitar Sports had an established presence in the United Kingdom, Africa, United States, Canada, and Europe but no dedicated operation within Australia.
Growing the brand within Australia required more than simply shipping products overseas. It required local representation, business development, customer support and ongoing relationship management within the Australian community.
JNR Distribution was appointed to establish and grow Scimitar's Australian operation.
Acting as an extension of the Scimitar team, JNR became responsible for developing opportunities, building relationships, managing enquiries and supporting customers throughout Australia.
From a standing start, Scimitar now has an active presence within the Australian market and has supplied organisations across the charity, sporting, event and corporate sectors.
The Australian operation continues to develop through long-term customer relationships, strategic partnerships and ongoing market growth.
JNR remains the dedicated Australian growth partner for Scimitar Sports.
Partnership development
Account management
Business development
Customer acquisition
Brand representation
Fulfilment coordination
JNR Distribution Pty Ltd
Sunshine Coast, Queensland, Australia
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